Dunlop Tyres SA has won six Supersonic New Generation Awards, five of which were for its innovative Dunlop Grandtrek Uncharted campaign, conceptualised by FCB Durban.
Dunlop’s Grandtrek Uncharted expedition and marketing campaign scooped Gold for Best Use of Technical Innovation, Most Innovative Social and Digital Media by a Small Agency, Most Innovative Use of Social and Digital Media by a Corporate, and two Silver awards for Best Integrated Marketing Campaign by an Agency and Best Integrated Marketing Campaign by a Corporate. Dunlop also received Silver for Best Use of Podcast/Vlog to promote a Product or Brand/Event, for its “Are We There Yet?” podcast.
Mr Lubin Ozoux, CEO of Sumitomo Rubber South Africa, manufacturer of the Dunlop tyre brand said: “We believe the journey should be just as exciting as the destination. In the old days, adventurers would map out new places they discovered. We wanted to capture some of this spirit and show customers that our Grandtrek range allows them to go places that even Google hasn’t yet been.”