HERCU AUCAMP: Managing Director, Aveng Trident Steel

Hercu Aucamp, a member of the NAACAM NEC, is the Managing Director at Aveng Trident Steel. Hercu first joined Trident Steel in 2011, prior to which he was the Marketing Director at Robor (Pty) Ltd., and has 30 years of experience in the steel industry. This, together with his visionary thinking, means he has been effectively leading his team by example.

Hercu holds a B.Com Management Accounting degree from the Northwest University, Vaal Triangle Campus and completed a Management Advance Program at the University of Witswatersrand and an Executive Development Program at Kellogg Business School, North Western University – Chicago USA.

Hercu’s commerce background led him to start his career at the then Iscor Vanderbijlpark plant as a Management Accountant. During his 20 years of service for Iscor / ArcelorMittal, he spent most of his time in Finance, Production planning, Logistics as well as Sales and marketing. In his last five years, he held the position of Chief Marketing Officer (CMO), South Africa.

Under Hercu’s leadership at Trident Steel, the strategic direction of the company has transformed over the past five years from a general steel merchant with some automotive capabilities to mostly an automotive and contract steel service centre business. The steel service centres are situated across all regions i.e. Germiston, Rosslyn, Prospecton, and Port Elizabeth servicing OEM’s either directly or indirectly. Hercu comments, “We are proud to be part of the South African Automotive Industry and continuously explore opportunities to grow our business.”

Work aside, Hercu and his wife, Linda, have two daughters and a son-in-law. Hercu enjoys watching sport and when time avails itself, he plays social golf.

Hercu’s two key learnings during his career:

  1. Yesterday is gone, work on the future
  2. Listen clearly before you speak