At the recently held Intra-African Trade Fair, Suveer Singh, Chief Operating Officer of Microfinish, a NAACAM member company, hosted a delegation of Automotive industry representatives from Kenya and Germany at Microfinish’s manufacturing facility. The delegation was impressed with the operations and positioning as an export-driven precision component manufacturer.
German Association of the Automotive Industry (Verband der Automobilindustrie -VDA) and AAAM – African Association of Automotive Manufacturers have previously penned a collaboration agreement to bolster Africa’s Automotive Industrialisation drive. Deshan Naidoo, CEO of Microfinish, said: “We’re excited about the prospects for continental collaboration and look forward to long term business relationships with our Kenyan and German colleagues – AfCFTA – African Continental Free Trade Area Secretariat presents unprecedented opportunities and Microfinish is looking to develop strategic partnerships to advance its African corporate strategy.”
Commenting on the significance of the visit by the Kenyan delegation led by Ashit Shah (Chairperson of the Auto Chapter of the Kenyan Association of Manufacturers), Dave Coffey the CEO of the AAAM – African Association of Automotive Manufacturers said, “As AAAM we were delighted to have been able to play a role in facilitating the visits of the Kenyan Automotive Industry Representatives to a number of South African component manufacturers including Microfinish in Durban. It was wonderful to see how well received the delegation was and to get such positive feedback about future potential cooperation opportunities between Kenyan and South African automotive component suppliers.”
The IATF saw thousands of delegates from across the world descend on Durban, KZN with more than R560 billion (USD 35 million) in deal activity concluded.