AutoX, manufacturer of Willard Batteries, has introduced another innovative and positive approach to its business community. This comes in the form of its latest campaign which involves the production of a limited-edition Willard® DREAM battery range.
Available at selected automotive retail outlets countrywide, the limited-edition Willard® DREAM battery has been produced as part of AutoX’s ongoing support for Reach For A Dream.
For the past 33 years, the Reach For A Dream Foundation has brought hope, joy and healing to countless South African children. These children, aged between 3 and 18 years, have used their dreams to fight life-threatening illnesses such as cancer and leukaemia, cystic fibrosis, muscular dystrophy, renal failure and various blood disorders.
Reach For A Dream enriches children’s lives by making dreams come true, distracting them from the needles, medication and hospital environment. These children are under extreme pressure to deal with their challenges in life and are in desperate need of encouragement. In addition, Reach For A Dream offers these children a magical moment to regain their childhood that is being lost to an illness.
“Willard has been associated with Reach For a Dream for several years and we support them in enriching the lives of children who are sick,” said Corne Strydom, Sales and Marketing Executive at AutoX.
“Health is something that we very often take for granted. One rarely realises the emotional and financial strain an illness can place on a family unit. Willard®is grateful that it can spread a little bit of joy, even for a short while, and make a difference in somebody else’s life.”
Motorists or consumers participating in the campaign who purchase a Willard® DREAM battery from its retail partners stand a chance to win one of three dream getaways where they will enjoy three days of pampering and game viewing at one of South Africa’s top game lodges. To be eligible for the prize, customers must register the purchase of their new Willard® DREAM batteries online at www.registermybattery.co.za before 30 September 2021.
The limited-edition Willard® DREAM Battery range follows the tradition of limited-edition batteries that Willard® has introduced over the years. Its first limited-edition battery was the Pink battery. The objective of this limited edition battery was to increase breast cancer awareness in conjunction with the renowned PinkDrive foundation.
The Rhino battery, camo-coloured and resilient, was then developed to cope with the harsh conditions faced by game rangers and their vehicles as they continuously assist the protection of South Africa’s endangered rhinos.
The limited-edition Red battery, in conjunction with the South African National Blood Service (SANBS), highlighted the importance of donating blood and many responded enthusiastically to the call to action. The most recent limited-edition battery was the Willard® BLUE battery whose principal message was to highlight the threat posed by plastic to our oceans and beaches and to encourage the recycling of plastic.
Corne Strydom concludes, “In today’s world, consumers are looking for more than a great product or brand. In the challenging environment we live in, we are committed to our ongoing community support and projects and to make dreams come true!”
About Willard Batteries
Willard Batteries has been rooted in the hearts of South Africans for many years. This proud brand combines technology and a quest for perfection to bring to market car batteries, amongst others, of peerless standing. Research results indicate widespread support of the Willard Batteries brand, and has been voted the most loved automotive battery*.
Over the years, Willard Batteries has built a strong track record of service excellence and has worked hard to establish the trust of its customers. It continues to maintain the core of the brand that has defined it: its values, its culture and the long-term relationships it has built with its customers. Looking to the future, Willard Batteries is committed to continuing to build and live its brand legacy.